How to write a fundraising story

  • 27 October 2021
  • 6 replies
How to write a fundraising story
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There’s multiple reasons people come to GoFundMe, but there are general writing tips anyone can benefit from, no matter what someone is raising money for.

We’ve found that donations usually come from the folks you know, so we recommend writing a story with them in mind. Make sure it’s descriptive and includes the following elements: 

  • A short introduction about who you are and what you’re raising money for 
  • Your relation to the beneficiary of the fundraiser (if it's not yourself) 
  • How the money raised will be spent (be as specific as possible). 
  • Why this cause means so much to you 
  • Pictures to break up the text

And, remember to...

  1. Start by creating a title that makes your cause clear. A simple, creative title can go a long way and compel people to go further and read your story.
  2. Be detailed, but don’t overdo it. Keep the timeline of events in order and make your point clear. Be sure to add why exactly you need donations. 
  3. Show emotion, and explain how some support would mean the world to you and those involved in your cause. Think of yourself as the reader and ask, “Why should someone care about this?” 
  4. Keep the paragraphs short and easy to understand. You might want to consider adding "bolded" headlines to each paragraph – something like "Our Story," or "How you can Help," because this ensures donors know exactly where to look if they're strapped for time but want to help.  Check out this fundraiser for some additional inspiration.

If you have trouble writing your story, you can ask the community for feedback in the Swap feedback room. Even if you’re not a professional writer, you can give back by reading some of the other stories and sharing your perspective. For more tips, check out this comprehensive guide on storytelling. 


What are your best tips for writing a fundraising story? What part did you struggle with?


6 replies


I am new to go fund me today. Just looking for advice. If anyone can read over my fundraiser, make suggestions or corrections I would greatly appreciate it. I feel very anxious. 

Thank you! 

Trying to figure out how to explain my ideal and become all over place and straight to the point without the people reading it can clearly understand and not get overwhelmed with my delivery I would love some help and tips so I can perhaps present it in my profile where everyone get the message and understand my vision  that’s all for now thanks for your patience and time to read my message 

Userlevel 4
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@Tyeisha Pringle  and @Tawania Mitchell 

There’s a room for that. Check out the Swap Feedback Category to share feedback on other’s fundraisers, and get feedback on yours. 

I feel like i need to describe the details that lead up to the reason I need help. But it's just simply to long to fit into the letter count. How do I simplify but still tell my story

In need of help

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