How to write a fundraising story
There’s multiple reasons people come to GoFundMe, but there are general writing tips anyone can benefit from, no matter what someone is raising money for.
We’ve found that donations usually come from the folks you know, so we recommend writing a story with them in mind. Make sure it’s descriptive and includes the following elements:
- A short introduction about who you are and what you’re raising money for
- Your relation to the beneficiary of the fundraiser (if it's not yourself)
- How the money raised will be spent (be as specific as possible).
- Why this cause means so much to you
- Pictures to break up the text
And, remember to...
- Start by creating a title that makes your cause clear. A simple, creative title can go a long way and compel people to go further and read your story.
- Be detailed, but don’t overdo it. Keep the timeline of events in order and make your point clear. Be sure to add why exactly you need donations.
- Show emotion, and explain how some support would mean the world to you and those involved in your cause. Think of yourself as the reader and ask, “Why should someone care about this?”
- Keep the paragraphs short and easy to understand. You might want to consider adding "bolded" headlines to each paragraph – something like "Our Story," or "How you can Help," because this ensures donors know exactly where to look if they're strapped for time but want to help. Check out this fundraiser for some additional inspiration.
If you have trouble writing your story, you can ask the community for feedback in the Writing Tips discussion room. Even if you’re not a professional writer, you can give back by reading some of the other stories and sharing your perspective.