How to share more effectively on social media?

Hey @Stella Faircloth I’m so sorry to hear about the stress you’re going through! Asking for help was just the thing to do. With fundraising, the key is spreading the word through your family and friends by sending your fundraiser link to them through email, text message, phone calls, or through social media. Once your close contacts have given, you can ask them to share your fundraiser to help spread the word further. 

On social media, you can tag friends to ensure they see the post, write a call to action or engagement question to get people involved, and ask your friends who have already donated to comment on the post so that it will be surfaced to the newsfeeds of more of your friends.

One idea is to tag people or to message them directly in a DM. I would start with connections that you’re the closest to and work down from them. 

You’ll also want to make sure your story is as compelling and persuasive as possible. That way, if  you successfully drive them to your page, they’ll be moved by your story and wind up donating or sharing your page further. 

@Frank McKissick I do have a couple! I checked out your fundraiser and I wanted to make a couple of small suggestions. 

1. I recommend adding a photo of you, maybe in your workplace, as your main image. The business card image is not as engaging as a photo of a human (although you can move the business card image to the story if you would still like to include it).
2. I recommend editing the spacing on your story. Right now, it’s a little wonky and makes it hard to read. The sentences are broken up and the sentence gets interrupted. Below is what I see from my side when I look at your fundraiser. 
3.  I recommend why you say your cause is so important to you, not only what you’re raising money for! This is the most “persuasive”part of a story usually. 
4. Finally, be sure to reach out to people directly who you’ve helped with your business or who you are closely before broadcasting more widely to LinkedIn or other social media. The first donations help to build trust on your fundraiser so you can raise money from people who might not know you as well. 

Hey @Frank McKissick. That’s great that you’re getting views, now we just need to convert those views to donors. If you don’t have an office, that’s okay - but an image of your face will make more of an impact than that of a business card. I would see if someone might help take a photo of you, even if it’s at your library. In fact, I think that would make it every more charming. 

I’ve rewritten your story to help give you some idea. You don’t have to use what I wrote, but feel free to! 

Hello! My name is Frank McKissick. I proudly own and operate a 38 year old small business accounting and tax preparation firm, called FM Enterprises. Over the years, I’ve helped many clients save money and stay organized with their finances. It’s brought me great joy seeing the differences I can make in their lives, and I continue to work hard at it as the years have gone on. [feel free to elaborate here with another sentence or two. What does it mean to you to run your business?]

Since the start of my company nearly four decades ago, the accounting business has changed dramatically... and it has continued to change. It’s gotten more and more difficult to be as nimble and competitive as the market requires,  and so I’m reaching out to my community to ask for a hand of support to branch out and find new opportunities for my expertise. Without some sort of intervention, I worry that [what will happen if you don’t raise the funds?]

In order to keep up with the pace, I’m looking for $8,000 to set up a new marketing program, which consists of [How exactly is this money being used and how do you know that you will likely get a return in a year?]. The additional exposure from this marketing program will provide a quick return and will allow me to stay afloat, no matter what the future holds. 

 So for anyone who’ve I helped in the past, or anyone who likes to support small businesses in their area,  please consider donating to help me keep up with the big guys. With the money, I will be able to remain independant, and support myself for years to come. 

Additional ways to help! [some of these are just ideas]

• Share my fundraiser with one friend who cares about small businesses! 
• Share my business during tax season to people who need support, or people who want to find savings
• Hire me for work! 
• Come get coffee with me and chat!
• [any other ways you think they can help, Frank]

@Delrio52 check out our most recent post on feeling embarrassed to ask for help: 

 You can find some tips and support from others there! 

To the person asking for help:  Never be embarrassed to ask for help when you need it!  You

may never know when an “angel” will appear out of know where and give support!  Always

hope, and never  give up, and keep on  trying, praying, and looking up to the sky!  Why?

because you can  win, If you keep on trying!

Jules:

this is an update follow-up on my Gofundme Account status report.  I have not received any

money as of today!  There were 42 viewers of my post but no one put any money in my

account!  I don’t what else to do!  Even though  “Tax Season” has started business is

still slow,  The IRS has not sent me all of my forms to even started on the 2021 taxes!

I am deferring business inquiries until I get all of them!  Regular business is still slow

because people and businesses are still afraid to take that next “step!”  So there you

have it!  If you have any additional ideas please let me know!  Thank You!