Best practices for your fundraiser title

  • 3 August 2022
  • 2 replies
Best practices for your fundraiser title
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The title of your fundraiser is your first chance to win over a donor. Help make a great impression with these tips.  Let’s start by comparing two potential titles for a fundraiser. 

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Although both of these titles are totally okay to have on your GoFundMe, the second fundraiser title is more informative. By including the “who,” and “what” of the cause, it briefly summarizes the story, and encourages your reader to learn more.

Proper capitalization and punctuation also make it easier for your audience to process your fundraising content at a glance, which increases the chance of appealing to someone who supports your cause.

❗Best practice: Aim for an informative title that gives details to your cause. Use keywords to convey who the fundraiser is for, and why the funds are needed. Avoid unnecessary punctuation or all capital letters. 


Here’s another example.

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Which title do you think is more effective and why?  What did you think about when you put together your fundraising title? 

2 replies

Can you help me find a catchy title for this GoFundMe?

Userlevel 7
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I might put, “Student needs help rebuilding life after house file.” Adding a little call to action in there is a good move. I would also not add another GoFundMe link to your GoFundMe, and flesh out your house fire story further. For ideas of what to include, check out this post here:


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