The title of your fundraiser is your first chance to win over a donor. Help make a great impression with these tips. Let’s start by comparing two potential titles for a fundraiser.
Although both of these titles are totally okay to have on your GoFundMe, the second fundraiser title is more informative. By including the “who,” and “what” of the cause, it briefly summarizes the story, and encourages your reader to learn more.
Proper capitalization and punctuation also make it easier for your audience to process your fundraising content at a glance, which increases the chance of appealing to someone who supports your cause.
❗Best practice: Aim for an informative title that gives details to your cause. Use keywords to convey who the fundraiser is for, and why the funds are needed. Avoid unnecessary punctuation or all capital letters.